MediaNews Group, Inc.

  • Campaign Manager

    Job Locations US-MI-Southgate
    Posted Date 2 weeks ago(2/10/2020 3:34 PM)
    Requisition ID
    2020-2440
    Time Type
    Full-Time
    Employment Type
    Regular
  •  

    Job_Logo_Adtaxi

    Overview

    We want to be the best. That’s why we hire the best. We thrive on challenging, rewarding, purpose-driven work. We’re looking for skilled individuals like you - for professionals full of talent, but not of themselves.

     

    OUR BRANDS:

    MediaNews Group is a leader in local, multi-platform news and information, distinguished by its award-winning, original content and high quality, diversified portfolio of local media assets. We offer local news and information web sites and mobile apps offering rich multimedia experiences across the nation.

     

    Adtaxi is a client-centric digital organization that brings scale, precision, and sophistication to digital marketing. Leveraging the belief that people matter as much as technology, we help advertisers solve complex marketing challenges with custom, performance-driven solutions.

     

    We are a Facebook Small Business Solutions Partner, a Google Premier Partner and the recipient of the 2016 Google Channel Sales Innovator Award - US; this prestigious award, the only one in the innovation category presented to a U.S. company, recognizes the leading edge technology of our Quantum Optimization Platform.# #Senior-lev

    Responsibilities

    The Campaign Manager will be responsible for the campaign creation and launch of local digital buys, using a variety of ad platforms and analytics tools. The CM will become proficient in campaign monitoring, performance, conversion development and client success.  The right person will be working with the sales and client services teams across adtaxi in order to build a strong operations and communication channel to accelerate client relationships.

     

    WHAT YOU WILL BE DOING:

    • Clearly understand and translate the needs of an advertiser into a campaign plan created for their performance goals.
    • Build, launch and manage campaigns in multiple advertising platforms.
    • Perform account maintenance responsibilities; monitor pacing and delivery to ensure campaigns are on track to deliver the allocated budget, escalating campaign issues to team members.
    • Creatively problem solve analytics and attribution challenges on behalf of our clients.
    • Monitor, manage, report status and resolve issues as needed.
    • Communicate constantly with customers and co-workers throughout the campaign lifecycle and provide regular status updates.
    • Support client's developers and third parties throughout the implementation process.
    • Work technically & strategically with tracking tags to ensure the client has improved knowledge of their website & online marketing performance.
    • Responsible for day-to-day maintenance of specific agencies & client accounts.
    • Accountable for the revenue generated by specific clients & agencies.
    • Work within a collaborative team of highly experienced campaign managers sharing ideas and best practices, to improve processes and product.
    • From time-to-time, present to clients and internal adtaxi & MediaNews Group departments on product success & review areas for improvement.

    Qualifications

    • 1-2 years’ experience in a campaign management or digital media buying role is required.
    • Bachelor’s degree in Advertising, Marketing, or Business preferred.
    • Required hands-on experience trafficking and managing campaigns through one or more ad platforms, background in Google Ad Manager (GAM), RTB/Choozle and Salesforce preferred. 
    • Intellectual curiosity and an interest in advertising technology and media buying
    • Expertise in Microsoft Office (Excel and PowerPoint), Google Analytics preferred. 
    • Proactive self-starter who can prioritize efficiently and work independently.
    • Capability to thrive in an entrepreneurial team environment and start-up atmosphere.

     

    Sound like you?  Let’s connect.

     

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