MediaNews Group, Inc.

Digital Marketing Specialist

Job Locations US-CO-Denver
Posted Date 3 weeks ago(7/20/2020 11:15 AM)
Requisition ID
2020-2550
Time Type
Full-Time
Employment Type
Regular

 

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Overview

As the Marketing Specialist within our Digital Subscriptions team, you will work with the digital circulation team to plan, execute and measure digital marketing campaigns to drive digital subscriptions growth, increasing new subscriptions sales and improving digital subscriber retention. You will work primarily in owned and operated channels of our daily digital news publications, including email marketing and onsite messaging via the paywall system. You will collaborate with the consumer insights team to ensure that campaign performance is tracked and accurately reported on.

Responsibilities

  • Creating and updating project management spreadsheets to track marketing campaigns
  • Communicating campaign updates with internal and external stakeholders 
  • Marketing campaign setup and execution via paywall and email marketing systems
  • Managing testing and QA for campaigns prior to deployment
  • Collaborating with other departments on campaign asset creation and reporting
  • Using analytics tools and reporting to analyze results and identify opportunities to optimize campaigns

Qualifications

  • Bachelor's Degree with a background or interest in Journalism
  • At least 2 years previous digital marketing experience, preferably within media/journalism
  • Previous campaign management experience (CRO (conversion rate optimization), A/B Testing, Optimization, Content Modification)
  • 2-3 years experience managing or assisting in the deployment of digital marketing campaigns
  • Experience using online marketing tools to setup campaigns
  • Rigorous attention to detail for managing complex campaigns and ensuring tracking and reporting are accurate and insightful
  • Strong spreadsheet and data management skills

 

Travel: 0-10%

 

This job operates in a professional office environment and at the Company and client sites for business meetings and presentations.  This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

This position may be a permanent remote role.

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