MediaNews Group, Inc.

Digital Ad Trafficker

Job Locations US-CO-Denver
Posted Date 2 months ago(9/8/2020 12:10 PM)
Requisition ID
2020-2597
Time Type
Full-Time
Employment Type
Regular

 

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Overview

The Denver Post, a subsidiary of MediaNews Group, is searching for a Digital Ad Trafficker to join the team!  MediaNews Group offers news reporting and third party advertising and marketing opportunities through its multi-platform products which include: web, mobile, tablet, and print.  We are one of the largest media groups in the U.S., serving high-value audiences and connecting advertisers to them.  MNG publishes award-winning content (49 Pulitzers) that amasses and engages a nationwide audience via 800 multi-media platforms including web, mobile, social, and print.  We are transforming the news industry.

 

As a Digital Ad Trafficker, you will implement the digital advertising solutions to meet client requirements.  You will be responsible for the ad trafficking of campaigns, pacing and optimization.

Responsibilities

  • Alert sales and coordinators regarding issues associated with fulfillment or delivery of digital campaigns.
  • Proactively recommend delivery optimization strategies.
  • Know and follow the business rules per platform.
  • Maintain project management accuracy with status updates and ticket information.
  • Target testing and troubleshooting. URL testing and troubleshooting (including UTM verification).
  • Creative testing and troubleshooting. Pixel building and troubleshooting. 
  • Track and measure performance of multiple advertising campaigns, proposing optimization strategies based on the product mix provided.
  • Work directly with internal and external ad servers, digital specialists, and sales staff on all elements of campaign management.
  • This position will be focused on ensuring excellent campaign performance, as well as partnering with sales and digital specialists to increase renewal rates and advertising spending.

Qualifications

  • Familiarity with online trafficking, advertising technology solutions, and ad network business models
  • Outstanding communication skills, both written and spoken
  • Possess a strong understanding of digital advertising and the digital media landscape 
  • Experience working with Salesforce or project managament tools
  • Familiarity with digital analytics and online reporting tools
  • Knowledge of ad serving platforms (GoogleAds Manager, Nativo, LiveIntent, RTB platforms and Facebook Business Manager are preferred)
  • Ability to prioritize and multitask while providing excellent customer service both internally and externally

 

Work Environment
This position may be permanent remote. This job operates in a professional office environment and at the Company and client sites for business meetings and presentations.  This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

 

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  While performing the duties of this job, the employee is regularly required to talk and hear.  The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms and requires the ability to occasionally lift office products and supplies up to 30 pounds.

 

Other Duties

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.  Duties, responsibilities and activities may change at any time with or without notice. #LI-BN1

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